Business strategy(includes your marketing plan)
Makes: business model, positioning, a first price, the plan itself
Asks: “Who pays, and what do they stop paying for?” · “What's the wedge?”
Built from → weighted SWOT · Business Model Canvas · Five Forces, combined
Turns into →goals, limits and a list of assumptions
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Branding strategy
Makes: name directions, voice, identity brief (your brand kit)
Asks: “Serious tool or friendly tool?” · “Who should feel this was made for them?”
Built from → House of Quality (what buyers value → what the brand must say) + design thinking's empathize/define track
Turns into →brand missions + the words for your site
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Marketing strategy
Makes: channels, messages, budget split
Asks: “Where do these buyers already gather?” · “What's the one claim we can prove?”
Built from → PESTLE + a live view of your competitors, matched to your lead strategy
Turns into →campaign missions that ask before spending
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Media strategy
Makes: channel calendar, creative briefs, spend plan
Asks: “Owned, earned, or paid first?”
Built from → your brand kit + design thinking's ideate/prototype track; turns into missions that make assets in Media Studio
Turns into →content and media missions + spending you approve
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Website strategy
Makes: site architecture, page briefs, conversion path
Asks: “What must a visitor believe in 30 seconds?”
Built from → design thinking (empathize → prototype → test) + cross-framework synthesis with brand and marketing
Turns into →site-build missions — my agents build in real tools
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Agent tools
Makes: which agents and automations your company should run, and what each may do alone
Asks: “What should never happen without you?”
Built from → Value Chain analysis (which work can be handed off, at what risk) + how much each agent may do alone
Turns into →proposed limits for each agent + your agent setup
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Go-to-market
Makes: launch sequence, partners, milestones
Asks: “What does day 30 look like if it worked?”
Built from → game theory + war-gaming — your launch played against your main competitor's best move
Turns into →your launch missions
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →Lead strategy
Makes: your ideal customer, where to find them, how to reach them
Asks: “Ten perfect first customers — who are they?”
Built from → Lean Canvas (segments → early adopters) + who else sells to them
Turns into →CRM setup (live product) + pipeline missions
A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer
Try it in the app →