For founders — especially AI B2B SaaS

An idea isn’t a company yet. I’ll build the rest with you.

Tell me what you want to build. I turn it into a business plan, brand, marketing plan, media plan, website plan, go-to-market and lead strategy — then I do the work as missions.

Start right here. This box is the product.

Question 1 of 8

Next →

Your answers become the first picture of your company, carried straight into your workspace. I won’t ask any of this again. Ever.

Never used for anything but your workspace.

Run it A to Z. Or build it together.

Same engine, same quality. You choose how hands-on to be, and you can change it any time.

Eight tools. One connected blueprint.

01

Business strategy(includes your marketing plan)

Makes: business model, positioning, a first price, the plan itself

Asks: “Who pays, and what do they stop paying for?” · “What's the wedge?”

Built from → weighted SWOT · Business Model Canvas · Five Forces, combined

Turns into →goals, limits and a list of assumptions

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

02

Branding strategy

Makes: name directions, voice, identity brief (your brand kit)

Asks: “Serious tool or friendly tool?” · “Who should feel this was made for them?”

Built from → House of Quality (what buyers value → what the brand must say) + design thinking's empathize/define track

Turns into →brand missions + the words for your site

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

03

Marketing strategy

Makes: channels, messages, budget split

Asks: “Where do these buyers already gather?” · “What's the one claim we can prove?”

Built from → PESTLE + a live view of your competitors, matched to your lead strategy

Turns into →campaign missions that ask before spending

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

04

Media strategy

Makes: channel calendar, creative briefs, spend plan

Asks: “Owned, earned, or paid first?”

Built from → your brand kit + design thinking's ideate/prototype track; turns into missions that make assets in Media Studio

Turns into →content and media missions + spending you approve

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

05

Website strategy

Makes: site architecture, page briefs, conversion path

Asks: “What must a visitor believe in 30 seconds?”

Built from → design thinking (empathize → prototype → test) + cross-framework synthesis with brand and marketing

Turns into →site-build missions — my agents build in real tools

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

06

Agent tools

Makes: which agents and automations your company should run, and what each may do alone

Asks: “What should never happen without you?”

Built from → Value Chain analysis (which work can be handed off, at what risk) + how much each agent may do alone

Turns into →proposed limits for each agent + your agent setup

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

07

Go-to-market

Makes: launch sequence, partners, milestones

Asks: “What does day 30 look like if it worked?”

Built from → game theory + war-gaming — your launch played against your main competitor's best move

Turns into →your launch missions

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

08

Lead strategy

Makes: your ideal customer, where to find them, how to reach them

Asks: “Ten perfect first customers — who are they?”

Built from → Lean Canvas (segments → early adopters) + who else sells to them

Turns into →CRM setup (live product) + pipeline missions

A TO Z: I run the eight tools, you review the result · TOGETHER: we go tool by tool, you steer

Try it in the app →

Each tool is built from proven frameworks and held to a worked example of what good looks like. What it makes lands as strategy sections with the proof attached, and missions come from those sections — never loose documents.

Then the plan stops being a plan.

The blueprint turns into ten linked missions, each with an owner and a budget. One step glows amber: pricing needs you.

Survey answers

Your answers become the first picture of your company — facts, assumptions and limits, labeled.

The plans take shape

Your strategy grows into a blueprint. Not eight documents — eight views of the same decisions.

Missions fan out

The blueprint turns into ten linked missions, each with an owner and a budget.

Pricing waits for you

One step glows amber: pricing needs you.

Waiting for your call

Your starting price

Everything before this went through cleanly. This one decision carries real risk, so I stop and wait for you instead of guessing.

Blueprint · 8 plans→ turns intoMissions · 10

You see what I’ll do, what needs your hands and what needs your judgment — and the budget for it — before anything runs.

The first 15 minutes.

  1. Min 0

    You tell me the idea.

  2. Min 3+PICTURE

    Your company has a picture: facts, assumptions and limits, each labeled.

  3. Min 7+PATHS

    Two really different paths, each with likely ranges and the proof it would need.

  4. Min 12+CHOICE

    A path you choose — or a mission to find proof first, if choosing now would be a guess. Both count as progress.

  5. Min 15+MISSION

    A preview of your first mission, with limits you set.

The company takes longer. The clarity doesn’t.

What it costs to start.

Free gets you the real thing — your company picture, strategy options, one full mission and the checks — with real limits on seats and AI credits. Paid plans start at $29 with monthly AI credits included. Top up whenever you want. You see the cost before I run anything.

See pricing →

Frequently asked questions