Cortex's usefulness is proportional to its context. Brainis maintains several layers of memory, and you control all of them.
The layers
- ›Business DNA - the structured essentials: what you sell, to whom, your model, stage, and goals. Built from your company profile and refined over time.
- ›Company knowledge - documents, policies, and the knowledge survey. Uploaded in Command Center, Knowledge; retrieved with citations when relevant.
- ›Institutional memory - decisions and their outcomes, captured so the reasoning is not lost when people move on. "Why did we drop the agency channel in 2025" becomes answerable.
- ›Knowledge graph - the entity map connecting people, accounts, deals, and projects, which lets Cortex traverse relationships ("which customers depend on the feature this sprint slipped").
- ›Memory facts - specific things you tell Cortex to remember, manageable (and deletable) in Command Center, Memory.
Improving what Cortex knows
1
Complete the company profile early - it seeds Business DNA.
2
Upload the documents people actually consult: plans, pricing, policies.
3
When Cortex gets something wrong about your company, correct it in the conversation - corrections become memory.
4
Record significant decisions when prompted; future-you will ask why.
Control
Memory is inspectable and editable. Module-level toggles control what the AI may read, and deleting a memory fact removes it from future retrieval.
Important: Cortex only sees what your permission model allows the asking user to see. Memory does not bypass module access levels.